Founded in 1977 by Farad Azima in the UK, Mission Electronics was immediately recognized as one of the leaders in development of acoustic engineering. The number ‘7’ was Azima’s favourite, and is prominent in their speaker lines. When Mission launched the 770 loudspeaker in 1978, it was revolutionary in featuring the world’s first commercial polypropylene bass unit. Mission has become a force to be reckoned with over the years releasing a bevy of award winning products.
A management buyout of Mission Electronics in 2003 set greater focus on retail markets and the company’s ability to invest in state-of-the-art machinery and equipment. Parent company IAG’s involvement with the brand began in 2005 when production and engineering were moved to IAG’s facilities in Shenzhen. Mission’s team of engineering experts is headed by award-winning audio designer Peter Comeau, whose history with the Mission brand stems from being Mission’s Director of Acoustic Design from 1999. Comeau was instrumental in achieving numerous accolades for the Mission, including What Hi-Fi? Best Loudspeaker 2000, 2001, EISA Speaker of the Year 2001, 2003 and Home Cinema Choice Best AV System 2004.
Through an engineering-led approach to product development, Mission remains a standard by which loudspeaker companies are measured. With huge investments and group resources that include the capability to manufacture every single component of each product, Mission continues to define loudspeaker reproduction standards.
The Mission 770 Reference Loudspeaker
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